Gale E-Commerce Sourcebook, 2 vol set

Developed as a complement to the "Gale Encyclopedia of E-Commerce", this work combines a variety of information, including sample business plans, advertising trend data, and directory listings of companies, services and government agencies related to e-commerce, to provide relevant e-commerce information and resources. The book is organized in three sections: "How To" topics, directory information and a listing of the top 250 e-commerce companies worldwide. The "How To" topics section provides answers to the most common questions a budding entrepreneur or student may have about creating business and marketing plans, securing financing, establishing reasonable expectations, evaluating candidates for designing a web site and more. Directory listings include detailed information for organizations, agencies and companies related to a variety of subjects, from software creators to regulatory agencies. Each directory entry provides complete contact information, including URL, and a brief description of organizational activities.

Profiles of the top e-business companies also include complete contact information, and feature a description of the type of business, annual revenue, number of employees and much more. Additional features include an introductory essay discussing the history of the Internet; a timeline of e-commerce developments; a master bibliography providing detailed further reading suggestions, both print and electronic; and a subject index to organization names, personal names, industries and subject terms.

ISBN : 0787657506, Author : Gale, Publisher : Thomson - 2003, Dimensions : 27.5 x 22.9 x 6.4 cm, Paperback : 970 pages